According to the report by Expert Market Research (EMR), the global lingerie market is projected to grow at a CAGR of 7.3% between 2024 and 2032. This growth is driven by an increasing emphasis on body positivity, comfort, and fashion, combined with rising consumer purchasing power. The demand for lingerie has shifted from purely functional undergarments to items that offer style, confidence, and inclusivity. The growing popularity of premium and luxurious lingerie brands, along with the rise of e-commerce platforms and the adoption of virtual fitting tools, further supports this market expansion.
Lingerie has become a symbol of self-expression, with brands offering a wide range of styles to meet diverse aesthetic and functional preferences. The trend of “everyday luxury” has contributed to an increasing number of consumers investing in quality lingerie that combines comfort with high-end design. The global market is witnessing significant product innovation, with companies focusing on inclusivity by offering extended sizes, diverse colors, and styles that cater to different body shapes.
The shift in consumer behavior is also influenced by a growing awareness of sustainability. Many consumers are now considering eco-friendly options and supporting brands that use sustainable materials and ethical manufacturing practices. In response, lingerie brands are incorporating sustainable fabrics such as organic cotton, recycled materials, and plant-based dyes into their product lines.
The online retail space is another key factor in the lingerie market’s growth. With the convenience of shopping from home, along with the integration of virtual fitting rooms and personalized recommendations, online platforms have transformed how consumers purchase lingerie. Leading brands are investing in technology to provide a seamless, interactive shopping experience, which has attracted a broad audience and encouraged repeat purchases.
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Market Segmentation
The lingerie market can be segmented based on product type, distribution channel, and region.
Market Breakup by Product Type
- Bras
Bras hold a significant share of the lingerie market, with consumers seeking options that offer both functionality and fashion. Innovations in bra design, such as wireless, padded, and sports bras, have expanded the choices available to meet varied needs, from everyday comfort to athletic support. - Panties
This segment includes a variety of styles like briefs, thongs, hipsters, and boyshorts. Consumers are increasingly looking for options that offer comfort while being stylish. The introduction of seamless and moisture-wicking materials has also enhanced the appeal of this category. - Loungewear
Loungewear has gained popularity as remote work and lifestyle changes have increased demand for comfortable, stylish home attire. This category often includes soft fabrics, relaxed fits, and versatile designs that can transition between home wear and casual outings. - Shapewear
Shapewear has witnessed growth due to its ability to enhance body confidence. Innovations in fabric and design have made shapewear more comfortable, breathable, and suitable for extended wear. Leading brands offer a range of shapewear for different body areas, providing both functionality and style. - Sportswear
Activewear and sports bras have become essential for women who engage in fitness activities. Brands are investing in technologically advanced fabrics that provide support, breathability, and moisture management, catering to the growing number of consumers adopting active lifestyles. - Others
This category includes items such as camisoles, bodysuits, and slips, which add to the diversity of options available to consumers. These products have evolved from being basic undergarments to fashionable pieces that can be worn as outerwear.
Market Breakup by Distribution Channel
- Online Retail
The online retail channel has become a major contributor to the lingerie market, driven by the convenience of e-commerce and the widespread adoption of digital shopping platforms. Many brands offer online-exclusive collections and virtual fitting tools, which enhance the consumer experience. Additionally, social media marketing and influencer endorsements have boosted online sales. - Offline Retail
Despite the rise of online shopping, physical stores remain an essential distribution channel, especially for consumers who prefer to try on products before purchase. Retailers often provide personalized fitting services and a more hands-on shopping experience, which appeals to many buyers.
Market Breakup by Region
- North America
North America is one of the largest markets for lingerie, driven by high consumer awareness and spending power. The region’s market is characterized by a strong preference for premium and luxury brands, along with an increased focus on sustainability and body inclusivity. - Europe
Europe also holds a significant share of the global lingerie market, with high demand for quality and fashion-forward lingerie. European consumers are increasingly prioritizing comfort and sustainability, leading brands to introduce eco-friendly collections and invest in ethical production. - Asia Pacific
The Asia Pacific region is expected to witness substantial growth, driven by increasing disposable income and changing consumer attitudes toward lingerie. Western fashion trends and rising e-commerce penetration contribute to market expansion, with consumers in countries like China and India becoming more open to premium and luxury lingerie. - Latin America
In Latin America, the lingerie market is growing steadily, influenced by a shift in consumer preferences toward more fashionable and diverse lingerie options. Economic development and increasing urbanization also play a role in expanding this market. - Middle East and Africa
The Middle East and Africa region is experiencing gradual growth in the lingerie market, with increasing demand for premium brands. Cultural preferences and modesty requirements shape product offerings, and there is an emerging interest in comfortable yet stylish lingerie options.
Competitive Landscape
The EMR report examines the market shares, expansions, capacities, investments, and major developments of leading companies in the global lingerie market. Key players are focusing on innovation, sustainability, and inclusivity to differentiate themselves in a competitive landscape. Some of the major players explored in the report include:
- Victoria’s Secret
Known for its luxurious and fashionable lingerie collections, Victoria’s Secret remains a dominant player in the market. The company focuses on both online and offline retail channels, offering a wide range of products that cater to different tastes and preferences. - Triumph International
Triumph International is a well-established brand that emphasizes quality and craftsmanship. The company offers a broad selection of lingerie and focuses on comfort, style, and fit, appealing to consumers who value durability and premium materials. - Calvin Klein
Calvin Klein is renowned for its minimalist, contemporary designs. The brand has a strong presence in the global market and appeals to consumers seeking fashionable, everyday lingerie that emphasizes style and simplicity. - Aerie (American Eagle Outfitters)
Aerie has gained popularity due to its focus on body positivity and inclusivity. The brand avoids retouching its advertising campaigns, which has resonated with consumers seeking authentic and diverse representation. - Hanesbrands Inc.
Hanesbrands offers a range of affordable lingerie options that focus on comfort and everyday wear. The company is investing in sustainable materials and practices to align with consumer demand for eco-friendly products. - Marks & Spencer
Marks & Spencer is a trusted name in the lingerie industry, known for its quality and extensive size range. The company emphasizes comfort and accessibility, making it a preferred choice for consumers seeking reliable and well-fitting lingerie. - Wacoal
Wacoal is a Japanese brand known for its high-quality lingerie and attention to detail. The company has a strong presence in Asia and is expanding globally, offering a variety of products that combine comfort with elegant design. - La Perla
La Perla represents the luxury segment of the lingerie market, offering high-end products that emphasize elegance and exclusivity. The brand targets affluent consumers who seek premium materials and intricate craftsmanship. - Savage X Fenty
Founded by Rihanna, Savage X Fenty is celebrated for its inclusive and diverse product range. The brand appeals to a broad demographic, offering sizes and styles that cater to various body types and preferences.
