EDDM or Every Day Direct Mail is a strong offline marketing mode that helps especially small businesses reach out to their target leads, efficiently. The businesses can cover up surrounding neighborhoods with their EDDM ads. However, to make the strategy work the best, EDDMs should be eye-catching and effective.
Another good thing about the marketing tool is that businesses can measure their success rate of implementing EDDM tool for their businesses. If you’re a business owner and want to adopt Every Day Direct Mail marketing strategy to improve your efforts while justifying the investment, you must evaluate the success rate of your campaign. Then you need to follow up on the key performance indicators or KPIs to analyze the outcomes. By following some steps, you can get essential insight into what’s working for you and what’s not. Following the steps will also help you to make the necessary improvements. Make sure you work with a reputed printer for EDDM postcard printing.
Important KPIs
Let’s have a look at the most important KPIs associated with EDDM postcard marketing.
- Response rate – This measures the percentage of recipients taking action in reply to your mailer. It helps you compute the usefulness of your campaign in generating public interest.
- Conversion rate – This is another important KPI to take care of. This measures the percentage of people who have responded and eventually become your customers or followed your desired action. It is the indication of the success rate of your EDDM postcards in fetching the desired action.
- Return on investment (ROI) – This is perhaps the most significant KPI. It denotes how much revenue you have generated through the marketing in comparison to the amount you have invested in the marketing. This explains the financial impact as well as the productivity of your mailer.
- Customer acquisition cost or CAC – If you divide the total expense of your campaign by the number of new clients gained, you will get the figure. This helps with the optimization of the campaign spending and increasing the effectiveness of the expenses you have made.
Now you need to regularly monitor the KPIs and evaluate the outcomes. This will help you to make a thorough data-oriented decision on how to optimize your EDDM campaign. This will also help you to find out where you should allot more funds and where not to invest more. This is a continuous evaluation and thus improvement procedure that helps you enhance your ROI and achieve your target in the long run. Go for cheap EDDM printing for your campaign.
By applying the aforesaid strategy for EDDM postcard marketing, you can successfully create compelling campaigns to get desired outcomes and achieve your business goals. All you need to continuously monitor, evaluate, and optimize your exertion so you can get success not only at present but also in the long run. This will also help you to get optimal return on investment. However, you have to make sure you create clear branding. The campaign should have an engaging headline. Don’t make it too large. Rather make it concise. Emphasize the call to action. You should also make your contact details easily available to your recipients. These are some of the secrets to ensure higher ROI.
