11. The problems with dynamic content. Dealing with dynamic database (CMS) driven web pages can be difficult but well worth the effort. The problem with database driven sites is that they have just one page on which the data refreshes based on the query. So ideally you have just one page to optimize. Optimizing your database includes creating flat static pages from the database with page names around the keyword you want to target, and then optimize the Meta tags for the flat HTML pages. I will not go deep into the problems of database sites as it’s slightly technical and not for this post. One word of advice, hire a SEO expert who has worked with database sites before.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
SEO, Search Engine Optimization (the optimization of a website to rank in the top 3 natural results of search engines) Is really all about one single thing. CONTENT. Ever hear how content is KING? So when you are working on your website always remember that it is the CONTENT that matters most. You could apply each of these Top 10 SEO tips, have crappy content, and all of your SEO work would be worthless. Always make sure you content is great, this will keep Google happy, but also and most importantly your readers/customers.
Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don’t believe me, go ahead and Pinterest buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass…I know this because I have read not one of these, but dozens before seeing the light.
Many SEO strategies have been developed nowadays, but there is one all professionals seem to agree on: using a key word. It is important to know what word or word phrase someone might type in the search engine. Sometimes a single word is not enough, while too many might be too much. Furthermore many SEO specialists make the mistake of using it too many times, the text becoming too stuffed. A successful optimization doesn’t mean only selecting the right keyword or keywords. Where it is placed and used is also extremely important. So it is not the quantity that is relevant here, but the quality of the key words or phrases and how they are used.
Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.