Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.
1] First, find out the keyword that should be used in the content and title tag. You need to do some research in the internet to select the keyword related to your business. You can use the SEO tool and SEO software that are available on the internet for this purpose.
Relax! Don’t get tunnel vision about the content of your content! Your followers want to know more than what’s going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it’s a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
Conversion Analysis – Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, Pinterest it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!
If you don’t have the keyword density wrongly or if you have a different keyword for your article, it displays your blog in completely wrong keyword. So keep the keyword that is relevant to your article, and have keyword density of 2-5%, which is good for SEO.
SEO news Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
If you want to make your site into Google Top 10, then you need to follow some standard SEO techniques that not only increase your SERP but also enhance your web Page Rank. By consistently, following these Search Engine Optimization SEO tips you look natural and your site skyrockets into Google Top 10.
SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.